Liverpool principal owner John Henry has insisted Fenway Sports Group "don't settle for mediocrity" amid disappointing performances from its two biggest assets; the Boston Red Sox and the Premier League holders.
Henry was responding to his sacking of the long-serving Red Sox manager Alex Cora in April after the team won just 10 of their first games of their Major League Baseball campaign.
After Sunday's defeat by rivals Manchester United, Liverpool have now lost 18 times in all competitions – their most in a single campaign since suffering the same amount under Brendan Rodgers in 2014-15.
In an email to the Sports Business Journal, Henry referenced an incident when fans criticised the ownership recently, while emphasising the need for hard work in order to turn fortunes around.
"Fans get frustrated. The Sox looked terrible for (their) first 25 games," he wrote.
"I remember a plane flying overhead when we were beating Manchester United 7-0 that read 'FSG OUT!'.
"It doesn't mean you ignore them, it means you work harder – you don't settle for mediocrity. You have to win."
Some Liverpool fans have recently been protesting against planned ticket price increases over the next three years, while some supporters have called for Arne Slot to become the first Reds title-winning boss to be sacked the following year.
