West Bromwich Albion have named Dominic Price as the Championship club's new technical director.
The former Liverpool first-team analyst moves to the Baggies after three years as technical director of current Israeli Premier League champions Maccabi Tel-Aviv.
Price will oversee the running of the Albion academy, analysis and the medical and sports science departments.
In addition, the club says he will "further develop strategies for squad planning, player pathways, football technology and football administration".
Price, who started his role at The Hawthorns several days ago, continues the reshuffle of the club's senior management structure following February's departure of sporting director and president Andrew Nestor and return of the club’s former managing director Mark Miles as executive director.
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A former Liverpool youth player, Price began his coaching career back at Anfield with the club's academy where he gained his Uefa A licence before moving on to Blackpool in 2020 to become head of performance analysis at Bloomfield Road.
In his two years with the Tangerines, he was part of head coach Neil Critchley's staff during the club's promotion to the Championship in 2020-21.
After two years at Bloomfield Road, he returned to Anfield to work with Jurgen Klopp as first-team analyst before being appointed technical director of Maccabi Tel-Aviv in 2023.
Price said he will "focus on building strong foundations, driving standards, and supporting the continued development and progression" of Albion, adding the history and heritage of the club brought "significant responsibility".
"I fully understand the importance of this role and will carry it out with the long-term interests and success of the club as my absolute priority."
On the field, Albion are in danger relegation to the third tier for only the second time in the club's history after a difficult campaign that has led to the sacking of head coaches Ryan Mason and Eric Ramsay.
The Baggies, one point above the drop zone with 11 games left, confirmed on Wednesday that interim boss James Morrison will stay in the role until the end of the season.
Price's arrival 'long expected' – Analysis
Steve Hermon, BBC Radio WM's West Bromwich Albion reporter.
James Morrison's appointment as interim head coach for the rest of the season is aimed at bringing some short‑term stability to The Hawthorns, but the club's long‑term vision is now partly in the hands of another man in his 30s.
Dominic Price's arrival as technical director had long been expected.
It was a role Albion hinted at in the summer when Andrew Nestor was still there as president and sporting director.
The American departed in January, so rather than working under him, the 35‑year‑old will report directly to American owner and chairman Shilen Patel, with Mark Miles supporting the hierarchy on the ground in his role as executive director.
Price's arrival finally brings some added English football experience to the offices at the training ground.
Price, who also has a law degree, will be tasked with overseeing the club's academy, which has produced top talents who've progressed to the first team in recent years such as Tom Fellows and Alex Palmer.
It is also worth remembering that current England and Aston Villa star Morgan Rogers was a boyhood Baggie.
The most recent success is 19-year-old Ollie Bostock, who scored his first senior goal just last weekend, so there's a solid base for him to build on.
The medical and sport science departments will also come under his watch, as will the use of 'football technology' and strategies to help with squad planning. That may include the use of data, which was something Nestor perhaps relied too heavily on.
It's important to note however that Price will not be responsible for the actual recruitment process.
That responsibility has returned to Ian Pearce, whose previous record in terms of player signings has been questioned by some fans.
The former defender has been with the club for eight years and was credited with bringing Carlos Corberan in 2022, though.
He will no doubt hope to replicate that success as he searches in the background for the next permanent Baggies boss — one who will, hopefully, be managing a second‑tier club next season.
As for Price, he wants to 'drive standards', which have drastically slipped in recent times.
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