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The passion of Italian football fans and the historical clashes between their clubs are increasingly in demand across all markets, from the US to South America and Asia.
Serie A is increasingly popular in South Korea
Even though few South Korean footballers have played in Serie A, many have left their mark on the league, starting with ex-Perugia star Ahn Jung-hwan, who eliminated Italy from the 2002 World Cup with a famous Golden Goal in the Round of 16.
FRANKFURT, GERMANY – JUNE 13: Jung-Hwan Ahn of South Korea shoots on goal during the FIFA World Cup Germany 2006 Group G match between South Korea and Togo at the Stadium Frankfurt on June 13, 2006 in Frankfurt, Germany. (Photo by Laurence Griffiths/Getty Images)
More recently, centre-back Kim Min-jae made history at Napoli in the 2022-23 season, contributing to winning the first Scudetto in the post-Diego Armando Maradona era, ending a 33-year wait.
Serie A has proved to be one of the most unpredictable leagues over the last few years.
Even if Inter are expected to clinch their 21st Scudetto with a few games to spare this season, the previous campaign saw the Nerazzurri battle Antonio Conte’s Napoli until the very last round, with the Partenopei emerging victorious.
“In recent years, this team has always been competitive on all fronts. When you are the coach of Inter, you have big objectives; the club has built something important here,” Inter coach Cristian Chivu recently said.
“The players have shown how competitive they can be in recent years, so we are obliged to be competitive.
“When I arrived, the narrative depicted was that this team was at the end of an era, but they were reborn and found the motivation to be what they always had been.
“It is not a fluke that we are top of the table and in the Coppa Italia Final. We should’ve done better in the Champions League, but I take responsibility for that. I am proud of these lads, I love them to death. Choosing a young coach was a risk, but I always said things to their faces, and they know what our ambitions are.”
NAPLES, ITALY – MAY 23: Giovanni Di Lorenzo of Napoli lifts the Serie A TIM Scudetto title trophy after his team’s victory in the Serie A match between Napoli and Cagliari at Stadio Diego Armando Maradona on May 23, 2025 in Naples, Italy. (Photo by Francesco Pecoraro/Getty Images)
After Juventus’ domination with nine consecutive Serie A titles from 2012 to 2020, the Italian league has had three different winners in the last five years: Inter and Napoli twice and Milan once.
Even more interestingly, no club has ever retained the Serie A title since Juventus in 2019-20, when Maurizio Sarri won his first and only Scudetto as a coach in Turin.
Serie A’s excitement and drama will continue to entertain the fans for years to come, so make sure you tune in to watch one of the most exciting leagues in the world.