Pascal Gross says that Brighton need to "put their heart in" to win over the fans after enduring a five-game winless run.
"They are there all the time and they support us," said Gross on BBC Radio Sussex, after the 1-0 defeat by Aston Villa.
"We need to put an effort in, we need to put our heart in. They need to see, like today, that we fight for the club. It's a tough one. The last three games we conceded very late, and we need to break this run with fighting harder."
Brighton's next game is away to Liverpool in the FA Cup fourth round on Saturday night.
Gross said: "I'm just happy that we are playing in three days. Anfield is a difficult one, and not the easiest draw after Old Trafford away, but we go there to reach the next round."
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