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Chelsea’s hopes of securing a lucrative long-term front-of-shirt sponsorship de…
🚨 Chelsea’s hopes of securing a lucrative long-term front-of-shirt sponsorship deal appear to have suffered a significant setback.
The club had been targeting an agreement worth between £60M and £65M per season.
However, ‘The Sponsor’, which has published the annual Premier League fair-market-value index, has valued Chelsea’s shirt sponsorship rights at just £33.5M – roughly half of the figure the club had been seeking.
(Source: Telegraph)
The club had been targeting an agreement worth between £60M and £65M per season.
However, ‘The Sponsor’, which has published the annual Premier League fair-market-value index, has valued Chelsea’s shirt sponsorship rights at just £33.5M – roughly half of the figure the club had been seeking.
(Source: Telegraph)
2026-06-03T20:37:26+00:00
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