An advertising campaign launched in June last year by Haleon, a British multinational healthcare company, promised sponsorship from one of its products for the first club to be relegated to Série B in 2026.
World champion with the Brazilian national team in 2002, former midfielder Vampeta was the face of the campaign, whose slogan was: “Fell? Hurt? CataflamPRO!”.
He appears “falling” and highlights the product’s properties for those who suffer falls.
And that “promise” was fulfilled this Monday (6), the day Sport announced its new commercial partner.
Leão was the first club to have relegation mathematically confirmed (on November 15 after the 33rd round) and finished the Brasileirão in last place.
According to an official statement from the Pernambuco Rubro-Negro, the “initial contract was signed for six months and, at this first stage, will have an institutional focus, with no immediate exposure on the match uniform.”
Also according to Sport, “the club and the brand will announce in the coming days activations aimed directly at the fans. The expectation is that the actions will be presented on the official channels of Sport and CataflamPRO.”
Leão won this year’s Pernambucano championship — securing a fourth straight title — is currently eighth in Série B, and won both of its matches in the Copa do Nordeste.
This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.
