The past few days have felt like a full-blown Jens Berthel Askou media blitz. And as Celtic fans it would be foolish to ignore it.
Two standout pieces dropped that put the Motherwell boss firmly in the spotlight, sparking fresh debate over whether he's a genuine contender for the Celtic hotseat this summer.
And regardless of where you land on that argument, one thing is undeniable. Askou has worked wonders at Fir Park on a shoestring budget.
So naturally, the question follows – what could he do with Celtic-level resources?
The first piece, a deep dive from The Athletic, breaks down Askou’s philosophy, his attention to detail and the transformation he has overseen since arriving last summer.
It's the kind of analysis that makes you sit up and think he is someone we should seriously be considering.
Then there's the more personal angle – an hour-long sitdown with Askou on Open Goal. If the Athletic piece shows the coach, this shows the man. His journey, his mindset and the clarity in how he explains his approach all jump out.
It is compelling viewing and you start to understand why his stock is rising so quickly.
Of course, we've debated it on The Celtic Exchange – and opinions were split.
There are valid concerns. Askou's Motherwell have impressed, but results against the league's top sides remain inconsistent. Yes, they beat us in December and they've also drawn twice with Hearts and twice with Rangers – but can he take it to that next level?
Others are more open to it – but question whether he would get the time required at Celtic to fully implement his brand of football.
And with patience currently in short supply around Celtic Park, that's a fair point.
Still, there's a growing sense Celtic should at least be having the conversation with the Dane, who is reported to be very open to taking on a job of such size.
And with just over two months of the season left, Celtic must already be planning for what comes next.
For most of us, the dream scenario is clear. Martin O'Neill leading us out at Hampden for the Scottish Cup final on 23 May having already secured the league title.
And if it's to be his final act as Celtic boss, what a swansong that would be.
But O'Neill's thoughts on remaining in place beyond May regardless are less clear. And so the club in all likelihood have a decision to make.
Askou may not be the obvious choice. He may not even be the safe choice. But he's an intriguing one.
And if he can cap off this season with a few more big results against others in the top six, his audition might just become impossible to ignore.
"Mercedes-Jens" as the Motherwell fans call him, may well be the real deal.
Tino can be found at The Celtic Exchange
