In the space of 12 league matches, Preston North End have dropped 13 places in the Championship.
It's about as dramatic a fall from grace as you're likely to see.
They were three points off the automatic promotion places on 4 January with a 19-point buffer between themselves and the relegation spots.
The numbers are alarmingly different 69 days later.
They are now 21 points adrift of second-placed Middlesbrough, 11 off the play-offs and 10 from the bottom three.
The 2-0 win at Bristol City 12 games ago felt like a big moment. A vocal away support singing their heroes home, with a manager growing in popularity game by game.
Speaking to the Lancashire Post in his after-match interview at Norwich on Saturday, Paul Heckingbottom was clear in his opinion that staying in the Championship wasn’t a foregone conclusion.
He pinpointed a dramatic drop-off last season, where North End won only once in the league after the victory at Norwich on 11 February, as a case in point.
The final day survival last season should have been a wake-up call, and for a while it looked like it had been.
Granted, the squad has undergone significant change, but since they won at Norwich 13 months ago, they've played 53 league matches, and they haven't won 40 of them. Draws have been an Achilles heel in both seasons, but in the last four games a draw has looked far from likely.
The stats show that they had 15 attempts at the Norwich goal on Saturday, but I can't honestly remember describing a full-stretch save from Canaries keeper Vladan Kovacevic to keep them at bay.
Andrew Hughes will be disappointed with a header that went well wide, and Michael Smith failed to make contact with the ball four yards out to reduce the arrears to 2-1.
Norwich's quadruple change on the hour looked like they firmly believed that the points were already safely in the bag after being far from brilliant themselves.
Not for the first time this season, a 34-year-old central midfielder was the star of this Championship show. Kenny McLean is another second-tier player ageing like a fine wine. He had time and space on the pitch when others didn't. His free kick to make it 2-0 was a touch of class, although had the North End wall jumped, it could have made a difference.
Clearly it's a time of frustration. Was enough done to strengthen a promotion push in January? Is the squad better off for January? The manager said it would be criminal if the squad didn't come out of the winter window better off.
This is season 11 back in the second tier for North End. On one hand, that's an achievement that a lot of clubs and fans of others could only dream of. On the other hand, some fans are looking at it feeling that under its current guise, they've reached their ceiling.
The owners of the club, the Hemmings family, have made no secret of the fact that they'd like to hand over the keys sooner rather than later. They have to plug a sizeable hole on the balance sheet every year, and it's not something they see going on forever.
Whatever league position they finish on 2 May, it's undoubtedly going to be another busy summer at Deepdale. The likes of Daniel Jebbison, Lewis Dobbin and Alfie Devine will return to their Premier League parent clubs with another four senior players out of contract.
It's massively important that they go into the summer break having arrested this horrendous run which has terminally damaged their season.
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