The Chinese automaker BYD has initiated talks with São Paulo for acquiring the naming rights of the Morumbi stadium, with a proposal to rename the venue with the pun MorumBYD.
According to information from the UOL portal, the move took place in recent weeks, right at the end of the tenure of the former president Julio Casares.
The approach between the parties was facilitated by Casares' close relationship with Alexandre Baldy, the brand's vice president, who even met for a recent lunch to discuss the potential deal shortly before the president's departure.
The automaker's new pursuit comes as the current agreement of the club with Mondelēz, signed at the end of 2023 and lasting three years, is nearing its end.
The current contract renamed the São Paulo home as MorumBIS in a deal worth R$ 75 million (about R$ 25 million per season). With the current contract nearing its final stretch, the space once again becomes the target of strong speculation in the advertising market.
This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.
