Jens Berthel Askou says his Motherwell team have been "moved" by the praise from supporters who have flocked to Fir Park to watch his team.
While Well's league position has surged, so to have home attendances with 7,300 home tickets sold for their win over Dundee United last Saturday.
Watching a winning team helps, but it's the particular brand of football instilled in the team by Askou that has captured the imagination of fans young and old.
"Of course it moves us that people come up to us and say that they have followed the club for 60 years and it's the best they've seen us play ever, or that they are really thankful that they get to experience this," said the Dane.
"We have kids coming up who are extremely excited, a new generation of fans who will be the foundation for the future.
"We make sure that in 10, 20, 30, 40 years from now we also have a new generation of fans, because obviously it gets easier and easier as time goes to get access to football on TV, but also to travel around the world and watch football.
"We really need to get hold of the next generation of fans and it seems as if the club are doing some really, really good things, not just us on the pitch but also around us to support that.
"The more the older fans are excited about that, the more that excitement can also rub off to the next generation."
Askou takes his team to Dundee on Saturday in the Premiership, knowing if they win their game in hand it takes them within a point of Celtic, two of Rangers and seven of Hearts as the split looms.
"I think a very cool thing for us as players and as a group and as a football club is that we know that we're going to compete in the top six here after the split," he said.
"We know that it's one game at a time, now we're playing Dundee here, so it's a very important game for us and an opportunity to get three more points.
"The main thing for us in that aspect [playing top-six teams] is that it's going to push us to our limits as a football club and as a team and keep developing us to the maximum of our potential this season, and that's what we want.
"Then time will tell whether you will say one week that we are in the title race and the next week we are out and then we are in again. We are not too fussed about that."
